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Thursday, 23 June 2011

5 Steps to Starting an SMS Text Messaging Business

1. Learn the Fundamentals of Text Messaging

* Understand completely how SMS works – short codes, keywords & messages
* Be aware of the best practices in the industry and how they impact you
* Know how to protect yourself and your clients from lawsuits for spamming
* Be clear on how local businesses can use SMS to get more customers

2 . Choose a Vendor to Power Your Business

* Find out how text messaging companies work
* Know the difference between short codes and long codes
* Decide on whether you want to be a reseller or get a private label license
* Select from reputable vendors that align with a strong code of ethics

3. Learn SMS Campaign Strategy

* Know how to quickly and ethically build SMS lists for your clients
* Be familiar with all the types of campaigns you can offer your clients
* Know how to implement a powerful mobile coupon campaign
* Become great at designing magnetic offers
* Kick butt at marketing SMS campaigns for your clients
* Voraciously consume examples of text messaging all the time

4. Build a Sales and Marketing Strategy for Your Business

* Discover how to sell SMS services to local businesses
* Have sources for potential clients at your disposal
* Determine your pricing structure
* Create a profit plan
* Create your own marketing materials
* Website / Business Card / Brochure / Post Card
* Mobile Marketing Campaign (mobile website and SMS)
* Learn how to overcome objections to mobile marketing
* Start signing clients

5. Help Your Clients Implement their SMS Campaigns

* Create a system for signing clients and getting them started
* Operations manual for campaign implementation
* Offer training for your clients’ staff
* Track campaign results and adjust campaigns accordingly
* Celebrate successes with your clients

Source from http://www.digitaljournal.com/pr/340446

Want to know more & feel it yourself? Contact us at +603-8996 4780 or sales@moceansms.com

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