Four Mobile Marketing Trends That Spell “Opportunity”

For small businesses that are weighing the value of a mobile marketing or mobile commerce program, a recent infographic on mobile trends from Outsystems® is packed with helpful insights.

The infographic highlights four mobile trends that small businesses will want to take advantage of:

1. The mobile boom is here and now. According to the infographic, there are 5.3 billion global mobile subscribers, representing 3 out of 4 people on the planet. By comparison, worldwide internet use in 2011 was only 2.3 billion. With more than double the adoption rate, mobile presents a huge opportunity for small businesses to reach potential customers.

2. To attract more local customers you need to optimize your web presence for mobile search. Web searches on smart phones have become much more common, quadrupling in number in 2011. Thirty percent of all restaurant searches are now performed on mobile devices, as are 17% of auto searches and 16% of consumer electronics searches. Mobile search has become critical for reaching customers who are nearby and ready to buy.

3. B2B customers are waiting for you to go mobile. Seventy-two percent of the U.S. workforce are using mobile phones, and nearly 95% of those are using smart phones. This highlights the important of optimizing your website and marketing programs for the mobile experience.

4. Mobile apps help customers buy from you. Confirming what we saw in a recent success story on B2C mobile apps, the infographic tells us that B2B customers are eager for apps as well. Seventy-five percent of B2B decision makers said that mobile apps increase productivity, and almost two-thirds said that apps enable faster decision-making. This is another clear indication that customers are ready for small businesses to join them in the mobile space.

How will you take advantage of these mobile trends in your marketing program?

Source: By Rohan Gandhi on 13th July 2012.

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US: SMS usage remains strong in the US: 6 billion SMS messages are sent each day

Have you ever calculated how many SMS messages do you send per day? 10? 50? more than 100? In fact, it's nothing shocking and this is why it makes SMS marketing is so popular nowadays and also the coming years.

In two recently published forecasts — the Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7) and the Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US) — we looked at mobile and tablet content usage for games, music, video, and messaging across the US and seven countries in Western Europe. As content availability becomes more synonymous with handset choice, the forecast helps us understand the proportion of mobile commerce that we can attribute to those who use and pay for digital content.

Even with the increased use of instant messaging, SMS remains the workhorse of mobile — with a 14% increase in the number of SMS messages sent in 2011 compared with 2010. More than 2 trillion SMS messages were sent in the US in 2011, which equates to more than 6 billion SMS messages sent per day. Text messaging users send or receive an average of 35 messages per day. Although by 2017 SMS will dominate mobile content spend less than it does today, it will still remain significant.

SMS messages allow quick, direct communication that works on all types of phone. In addition, US adults are more than twice as likely to have adopted SMS as any other form of mobile messaging, such as email, MMS, or instant messaging. With more than 80% of the US population owning a mobile phone and with almost 70% of these phone owners regularly sending or receiving text messages, SMS will remain a significant part of the mobile landscape for the foreseeable future.

Source: By Michael O'Grady on 19th June 2012.

Do you want to feel it yourself? Contact us at +603 8996 4780 or sales@moceansms.com

23 Eye-Opening Mobile Marketing Stats You Should Know

Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing, starting now could seem a little daunting. I mean, it's just one more thing to add to your ever-lengthening to-do list, right?

But that doesn't mean you shouldn't consider it, even if it just means you start mobile-optimizing your emails. Or maybe you invest in optimizing your site for mobile visitors. Or even do a little mobile SEO. Wherever mobile marketing stands on your list of priorities, there's no doubt it's here to stay -- and these stats should help you understand just how important it is, and perhaps help you prioritize your efforts.

23 Mobile Marketing Statistics You Should Know

The State of the Mobile Union

1) 1.08 of the world's 4 billion mobile phones are smartphones. 3.05 billion are SMS enabled. (Source: Microsoft Tag) 

2) Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft Tag)

3) Apple and Android represent more than 75% of the smartphone market. (Source: comScore) 

Mobile Optimization

4) 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: Gomez) 

5) 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit. (Source: Gomez) 

6) 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers. (Source: Gomez) 


Mobile Search

7) 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia -- up 192.5% since 2010. (Source: Pingdom) 

8) One half of all local searches are performed on mobile devices. (Source: Microsoft Tag) 

9) Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. (Source: ThinkNear)


Mobile Commerce

10) Only 19% of US retailers have an M-Commerce app. (Source: eMarketer)

11) That might be okay, since only 4% of consumers prefer to shop via an app. (Source: eMarketer) 

12) 24% of US tablet owners use their tablets to shop 2-3 times per month; 20% use them to shop more than once per week; and 12% use them to shop every day! (Source: eMarketer) 

13) 29% of mobile users are open to scanning a mobile tag to get coupons. (Source: Microsoft Tag) 

14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. (Source: comScore) 

15) 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Source: Motorola Solutions) 


Mobile Social Media

16) 91% of mobile internet access is for social activities, versus just 79% on desktops. (Source: Microsoft Tag) 

17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. (Source: Microsoft Tag) 

18) QR code scans increased 300% in 2011 compared to 2010. (Source: ScanLife)


Mobile Email Marketing

19) If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email. (Source: Return Path) 

20) The entertainment, finance, publishing, and social networking industries see above average mobile email views compared to other industries. (Source: Return Path) 

21) From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively. (Source: Return Path) 

22) iPad users are loving it for email -- there's been a 73% increase in opens on those skinny little things. (Source: Return Path) 

23) Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Source: Marketing Technology Blog) 


Has the growth of mobile caused you to invest more in your mobile marketing strategy yet?


Source: By Corey Eridon on 21st June 2012.

Do you want to feel it yourself? Contact us at +603-8996 4780 or sales@moceansms.com.