11 Incredible Mobile Marketing Statistics

WOW amazing statistics are being shown here! So were you aware of these before looking, no? Now it's the time for you to start exploring. Remember: smart phones are driving the world now.

Mobile marketing is changing the way marketers, brands, agencies and consumers think about marketing. Smart phones have changed the dynamic forever.

No matter whether marketers care about social media, local marketing, email marketing, e-commerce, phone calls or web traffic—mobile marketing is changing them all.

If you don’t believe that mobile is changing marketing forever…you’re wrong.

Hopefully a few of these stats will open your eyes.

• There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011)
• It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA.org, 2011)
• Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile Marketer, 2012)
• 91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)
• 44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)
• Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012)
• It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys, 2012)
• 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
• 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
• 61% of local searches on a mobile phone result in a phone call. (Google, 2012)
• 52% of all mobile ads result in a phone call. (xAd, 2012)

Why You Should Care

Mobile marketing gives marketers access to a captive audience in a hyper-targeted way. It produces more immediate responses, and a higher response rate, than any other marketing method ever seen before. The mobile marketing tsunami is changing the dynamic of every element of marketing.

Everything will be touched.

Marketing executives need to start prioritizing mobile marketing in their budget right now. That doesn’t mean devoting 1% of a budget to mobile. It means devoting significant resources to developing mobile properties and mobile presence. The mobile rules for PPC, SEO and optimization are different.  This may require hiring new staff or an outside firm.

To start conservatively, consider a mobile landing page or a mobile text-back campaign. Or, if you want to be more aggressive, you could develop a website or an app.

Marketers should view mobile with excitement. There is an opportunity in the mobile marketing world that is almost too great to imagine. Consumers respond to mobile marketing in a staggering way. Response rates to mobile marketing are unparalleled in any marketing channel of which I’m aware.

Trust me, get out in front of this wave of mobile marketing or you will be swept away by it.

Source: By Jason Wells on 16th May 2012.

Want to know more and feel it yourself? Contact us now at +603-8996 4780 or sales@moceansms.com

Study Finds 84% of Small Business See Business Increase Through Mobile Marketing

Mobile marketing is a trend that you can't afford to neglect it. Believe it or not, it has been helping businesses to grow continuously and is expected to be on a rise in the coming years. So read more and you would know better. :)

A study of more than 500 small business owners by Web.com (Network Solutions’ parent company) revealed a lot of enthusiasm and positive results from small business engaging in mobile marketing.

More than 69 percent of small business owners surveyed believe that mobile marketing is key to their growth over the next five years. The number of businesses having a regular website increased to 60 percent but only 26 percent have a mobile-friendly website and less than 14 percent have a stand-alone mobile website.

The top reasons for using a mobile website by the small business owners were:

• Provide better service to existing customers (38 percent)

• Attract more local customers (36 percent)

• Gain competitive advantage (34 percent)

According to the survey release “there is a large gap between the rapidly increasing mobile search volumes and the majority of small businesses lagging behind in mobile search strategy. Over 61 percent of small businesses currently do not have a mobile search strategy and are missing out on consumers trying to find them via a smartphone device.”

It is no surprise that lack of time and resources was one of the hurdle’s for the business to leveraging mobile marketing and budget came second. However 64% said that they had spent more on mobile marketing this year than in previous years. This is definitely a trend that we can see continue to increase.

Source: By Shashi Bellamkonda on 8th May 2012.

Want to know more and feel it yourself? Contact us at +603 8996 4780 or sales@moceansms.com.

Mobile Boom Changes the Direction of Marketing

With the excessive boom in mobiles, could you actually continue to ignore the importance of mobile marketing? Apparently, it's a big N-O! Just imagine: there's a big bulk of gold awaiting right in front of you, are you going to take it or leave it? The same theory applies, and it's worth for a thought. :)


Within the last decade, the marketing industry has seen the power of direct marketing shift from print, to TV, to online advertising. Currently, we are seeing another major direction shift in marketing. This directional shift is called the mobile boom. Business Insider reports that in 2011, the number of smart phones sold exceeded the numbers of PCs sold. With this trend continuing (and accelerating) in 2012, many brands and advertisers are targeting consumers via their mobile devices.


In the past decade, retail stores experienced a sharp shift in consumer purchasing from brick and mortar to online. This shift resulted in retailers across the nation closing stores, laying off workers and focusing their attention online to maximize profits.


Now another shift is happening. Consumers are accessing the Internet via their mobile devices in large and growing numbers. This is important because online marketers were once limited to reaching their market when they were in front of their computer – usually at home or in the office. This resulted in large blackout times where advertisers could not reach their consumers. With mobile marketing, advertisers can reach their potential customers at any time and in any place. The question now is, as a business, what are you doing to make sure that you are part of this mobile boom? Producers now have a few ways to capitalize off of this shift.


The first step is to build mobile optimized pages for online storefronts. This will help increase revenue by improving the consumer experience.


“The easier it is for consumers to navigate mobile sites, the higher the conversions,” says Erdolo Eromo, Senior Vice President of Sales at Mobile Messenger. “Not only will poorly designed interfaces increase bounce rates, they may also damage a brand.”


According to David Nachum, Associate Product Manager at Google, 61% of consumers are unlikely to return to a website they had trouble accessing from their phone. He goes on to say that last year, Google “began to limit ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content.”


What this means for businesses is that if your site is not properly optimized for mobile, Google and other search engines will be less likely to point consumers there from organic search. With mobile search growing at an accelerating rate, an oversight like this may lead to obsolescence.


The next step would be to partner up with a direct carrier billing platform company like Mobile Messenger. With the mobile boom comes a new form of payment capabilities that merchants can use to increase ROI by driving more sales. According to mopay, a payment solutions provider to online merchants, “Direct carrier billing will be a catalyst for innovation and change within the mobile payments industry in 2012.”


The mobile boom is happening right now. Businesses will need to redesign their online face to remain relevant in the Cloud generation.

Source: By Erdolo on 3rd May 2012.

Want to know more and feel it yourself? Contact us at +603 8996 4780 or sales@moceansms.com