Five Tips for Better Text-Message Marketing

Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or short message service marketing) can be a highly effective technique.

But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.

Here are five tips for writing marketing texts that get read and produce results:

1. Be brief and focused.
Your text message should be laser focused and succinct. There’s no room for fluff in mobile marketing. Know who your target audience is and speak directly to it. Leave out extraneous details and simply describe how to take advantage of your offer and its benefits.

2. Avoid hype, slang and abbreviations.

If your text message looks like spam, consumers will delete it without a second thought. It’s critical that you leave out anything that might seem too slick and promotional. That includes marketing hype like “amazing” offers, slang and text abbreviations, all of which cheapen the perception of your brand and can destroy your campaign.

3. Offer something of immediate value.

No one wants to receive texts from a company unless the messages offer something of immediate value. Because text messaging is an instantaneous medium, you should include real-time offers. Whether you’re providing information about a sale or a new product, the message should describe the benefits of acting now.

4. Identify yourself.

How often have you received a text that doesn’t identify the company or brand? Instead, you often see a phone number you don’t recognize and a vague message that could have come from any number of companies. And how often have you simply deleted those anonymous messages? It’s essential that you clearly identify your business or brand to avoid getting the spam treatment.

5. Make consumers feel special.

Don’t clutter consumers’ text message inboxes with offers and news they could easily get from your website or your brick-and-mortar locations. Instead, make recipients of your texts feel they’re special and have qualified for an exclusive promotion. Otherwise, they will most likely opt out of receiving any future texts from you.

Source: By SUSAN GUNELIUS on 28th March 2012.


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SMS Will Remain More Popular Than Mobile Messaging Apps over Next Five Years

Mobile messaging apps is not a treat to mobile operator anymore. The foretasted figure for SMS traffic by 2016 is 9.4 TRILLION would be amazing and shocking to everyone.

Mobile operators' SMS revenues may be under pressure from mobile messaging apps such as WhatsApp, iMessage and others, but Informa Telecoms & Media forecasts that mobile operators will still generate a total of US$722.7 billion in revenues from SMS between 2011 and 2016.

"There will not be a uniform decline in mobile operators' SMS traffic and revenues as a result of the adoption and use of over-the-top messaging services," says Pamela Clark-Dickson, senior analyst, Mobile Content & Applications, at Informa Telecoms & Media. "Factors such as the operators' pricing strategies, and the penetration of smartphones and mobile broadband in a market will determine how quickly and to what extent substitution occurs," she adds.

"For example, operators offering integrated tariffs that include a balanced proportion of voice, SMS and mobile data, are continuing to see growth in their SMS traffic and less impact on their SMS revenues," says Clark-Dickson.

While Informa is forecasting either slowing growth or even a small decline in person-to-person SMS revenues in some developed regions and countries, total global SMS revenues will increase at a compound annual growth rate of 3% over the next five years. Western Europe will generate the highest amount of SMS revenues globally between 2011 and 2016, totalling US$174.1 billion, followed by Asia Pacific Developing, where SMS revenues will total US$173.8 billion between 2011 and 2016.

Globally, Informa forecasts that SMS traffic will total 9.4 trillion messages by 2016, up from 5.9 trillion messages in 2011. However, SMS's share of global mobile messaging traffic will fall from 64.1% in 2011, to 42.1% in 2016. At the same time, global mobile instant messaging traffic will increase from 1.6 trillion messages in 2011 to 7.7 trillion messages in 2016, doubling its share of global messaging traffic from 17.1% in 2011 to 34.6% in 2016.

Informa also forecasts that, by 2016, mobile operators globally will still be generating a higher proportion of revenues from mobile IM than the third-party providers of OTT messaging services will, at US$8.7 billion or 54% of total IM service revenues. However, the OTT messaging service providers' share of IM revenues will climb from 37% of total revenues in 2011, to US$7.4 billion or 46% of total revenues in 2016.

MMS remains a lucrative service for mobile operators, punching above its weight in terms of revenues. While global MMS traffic is expected to represent just 1.7% of global messaging traffic in 2016, at 387.5 billion events, global MMS revenues will represent 10.6% of global messaging revenues within the same timeframe, at US$20.7 billion.

However, mobile e-mail will be the second highest-revenue generator for mobile operators by 2016, generating US$32 billion in revenues, or 16.3% of total global messaging revenues. "Mobile e-mail is an important revenue-generating service for mobile operators, largely because they offer it as a service bundled with a mobile data plan," says Clark-Dickson. In addition to Research in Motion's BlackBerry services, mobile operators also generate revenues from their own-brand mobile e-mail services and from offering data plans that are specifically tied to mobile e-mail services that their subscribers can independently access on their devices.

Source: By cellular-news.com on 29th May 2012

Indonesia: Mobile banking on the move in Indonesia

See.. Not boasting around. Mobile phone's usage is on the increasing track. With the advancement of technology, today's focus is on mobile phone - a device that can help you to run a lot of activities.

An Indonesian bank will build on the success of its mobile banking program.

Commonwealth Bank Indonesia intends to continue expanding into the growing mobile-phone banking market as the total number of middle-class consumers continues to expand in Southeast Asia’s largest economy. Commonwealth Bank is a subsidiary of Commonwealth Bank of Australia, one of the Big Four Australian banks.

Since the bank launched its mobile banking services in June 2011, 20,000 out of its 150,000 customers have downloaded Commonwealth Bank mobile banking applications that are available on BlackBerry and iPhone platforms. Indonesia is the world’s second largest Blackberry market.

And of the 20,000 customers, 7,500 are active users of the bank’s mobile banking platforms. Some 35 percent of its total customers also use the bank’s Internet banking services.

The bank’s mobile banking applications offer all the features that are available in its Internet banking service. A goal is to convert 100% of its Internet banking users into mobile banking users.

Source: By Staff Reporter on 16th May 2012.

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