Have you ever heard of the idiom of "Kill Two Birds with One Stone"? Through mobile marketing, you can inform customers about the information that you wanted to convey and at the same time, you can receive valuable feedbacks in order to improve better in the near future. It's a simple way of marketing, yet it works. :) What do you think?
Mobile is no longer about the phone; it's about being connected. In fact, in some countries there are more mobile subscriptions than there are people (Mobile Marketing Association). Additionally, it takes 90 minutes for the average person to respond to an email, but it takes 90 seconds for the average person to respond to a text message (CTIA.org).
Businesses that fail to leverage this rich opportunity to be connected to a captive audience are remiss. Unlike traditional marketing campaigns, mobile ones are opt-in so the audience is more likely to be engaged, and the demographic and geographic information tied to a mobile number gives marketers and advertisers the ability to create personalized campaigns. And when mobile is effectively integrated with a company's overall communications strategy, marketers can conduct multichannel sweepstakes, conduct polls, and get instant, real-time feedback from surveys.
When I experience a dynamic mobile strategy first-hand, I get excited. So needless to say, when I recently dined at Burgatory, Pittsburgh's newest custom-creation burger and shake restaurant, I was thrilled to see mobile at work, especially at a small business.
When we entered the restaurant, the friendly hostess told us that the wait would be an hour, but instead of taking our names, she took a cell phone number with the promise of texting us when our table was ready. We checked out some of the nearby shops and received the text alert in an hour's time. But the use of mobile didn't stop there. As soon as we were back in our car, we got a text from Burgatory thanking us for our patronage and asking us to complete a quick survey. The message also invited us to join the restaurant's monthly e-newsletter.
In a single visit, Burgatory leverages mobile to provide customers with convenience, and then also collects voice-of-the-customer feedback and then registers them into the monthly newsletter to continue ongoing communications.
The plan is simple, straightforward, and works. We signed up for the newsletter and how receive updates on the mouthwatering specials. Sometimes businesses over-think mobile, but at its simplest it's about connecting with people when and where they want to be communicated to.
If a burger joint can figure that out, then you can too.
Source: By Mila D'Antonio on 28th March 2012.
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Tuesday, 3 April 2012
Thursday, 29 March 2012
SMS still ahead in communication charts
Today, SMS is still the favorite communication channel.
SMS remains the most popular communication tool on mobile devices, beating e-mail and voice calls, a survey by Nokia shows.
The online poll found that 21.2% of mobile users prefer to send text messages, compared to 18.7% for e-mail and 17.1% voice calls. Facebook ranked fourth in the charts, with 10.3% of users picking the social network, while 8.6% of respondents still want to talk face-to-face.
Nokia’s survey also showed that users still rely on cellular communications when it comes to voice calls. VoIP market leader Skype was rated by 5.9% of those quizzed, while just 2% selected landline calls. However, the poll also shows that video calls remain a niche market, with less than 1% of consumers ticking that box.
Blogger Adam Fraser reckons SMS and e-mail remain popular because they are silent and help ensure key details aren’t missed out. But he warns that traditional pitfalls of such messaging remain – namely that the tone of the text can be misinterpreted.
Source: by Michael Carroll on March 28, 2012
SMS remains the most popular communication tool on mobile devices, beating e-mail and voice calls, a survey by Nokia shows.
The online poll found that 21.2% of mobile users prefer to send text messages, compared to 18.7% for e-mail and 17.1% voice calls. Facebook ranked fourth in the charts, with 10.3% of users picking the social network, while 8.6% of respondents still want to talk face-to-face.
Nokia’s survey also showed that users still rely on cellular communications when it comes to voice calls. VoIP market leader Skype was rated by 5.9% of those quizzed, while just 2% selected landline calls. However, the poll also shows that video calls remain a niche market, with less than 1% of consumers ticking that box.
Blogger Adam Fraser reckons SMS and e-mail remain popular because they are silent and help ensure key details aren’t missed out. But he warns that traditional pitfalls of such messaging remain – namely that the tone of the text can be misinterpreted.
Source: by Michael Carroll on March 28, 2012
Tuesday, 20 March 2012
The Top 20 Global operators in Q3
A clear overview of top 20 global operators can be seen as the graph shown below.
Wireless Intelligence has collected a list of the world's 20 largest mobile operators, ranked by the number of subscribers, as of the third quarter of 2011.
The firm said that carriers' minority holdings (meaning, any assets that they own less than 50 percent of) are excluded from this list. So, for example, Vodafone and Verizon Wireless are listed separately, since Vodafone does not have a majority ownership of Verizon Wireless.
According to Wireless Intelligence, carriers in Asia and Latin America have been moving up in the rankings of this list during the past year. The firm said there were significant gains by operators in China, India and Indonesia--emerging markets that have been growing at a rapid pace--which has led to slippage among carriers in the United States and Western Europe.
However, the firm said that the top five spots--held by China Mobile, Vodafone, América Móvil, Telefónica, and Bharti Airtel--have remained unchanged during the past year.
Source: By Mike Dano on 12th March 2012.
Wireless Intelligence has collected a list of the world's 20 largest mobile operators, ranked by the number of subscribers, as of the third quarter of 2011.
The firm said that carriers' minority holdings (meaning, any assets that they own less than 50 percent of) are excluded from this list. So, for example, Vodafone and Verizon Wireless are listed separately, since Vodafone does not have a majority ownership of Verizon Wireless.
According to Wireless Intelligence, carriers in Asia and Latin America have been moving up in the rankings of this list during the past year. The firm said there were significant gains by operators in China, India and Indonesia--emerging markets that have been growing at a rapid pace--which has led to slippage among carriers in the United States and Western Europe.
However, the firm said that the top five spots--held by China Mobile, Vodafone, América Móvil, Telefónica, and Bharti Airtel--have remained unchanged during the past year.
Source: By Mike Dano on 12th March 2012.
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