With the statistics shown below, can we choose to neglect mobile marketing? Apparently the answer is a big "NO"! Why would you want to miss this great opportunity of getting more sales when you can actually get it easily? With the help of mobile marketing, it helps to create higher level of awareness among your target groups and occupy a bigger portion of share-of-mind.
Over the last few years, we have seen an incredible increase in the amount of smartphone users and those using their mobile device to browse the internet - which has introduced a huge opportunity for businesses.
I was recently looking for statistics on mobile marketing and found information really hard to come of, so I thought I would share the statistics revealed at the Google Engage event that I attended last week.
- The number of mobile subscribers is going to double in the next year
- There were 300m mobile subscribers in 2010
- Predictions suggest that mobile internet usage will outpace desktop by 2015. Google believe that this could happen by the end of 2012
- 85% of the world's population has wireless access
- There are currently 23m UK mobile Internet users
- 15% of the UK population = mobile-only home
- 68% of mobile phone users use their mobile in retail stores
- 24% of mobile users intentionally carry their mobile phone for in-store price comparison
- 79% of online advertisers don't have a mobile optimised site
- 28% of people who see a mobile ad take action
- Amazon has already recorded four billion mobile sales
- A third of flowers sold on Mother's Day were through mobile devices
- Around 12% of traffic within the online travel and finance industries is through mobile devices
- Facebook pages drive 80% of newsletter sign-up's through mobiles
Source: By Paul Rogers on 29 November 2011
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Friday, 2 December 2011
Wednesday, 30 November 2011
Hong Kong - Google: Mobile marketing a must for Hong Kong retailers
2011 is coming to an end very soon, which means Christmas and New Year are just around the corner. This is a very good time for companies to send greetings messages to clients and show appreciation to them throughout the year. Not only Hong Kong, but also every one of you. SMS is the best way to reach them. What are you waiting for now?
Hong Kong retailers must make the best use of mobile marketing to reach targeted customers before Christmas, said Google recently when releasing results of a study on people and their smartphone usage.
According to Google in a statement, it teamed up with Ipsos Research in a survey that had 30,000 people in 30 countries interviewed.
Google's survey results indicated that Hong Kong has the third highest smartphone penetration in the world, ahead of the US, UK, and Japan. This has been well-known for a long time, but the survey finding that one in three Hong Kong smartphone owners has made a purchase via a smartphone is great news for retailers that are mobility-savvy.
The company also revealed that 34 percent of Hong Kong residents have used smartphones to research their purchases and 56 percent have headed to a retail store to buy something whose information they research with the use of phone.
Survey results also indicate that 38 percent of Hong Kong respondents have used their smartphones in-store to compare prices between competing retailers and one in five people have actually changed their purchase decisions in store as a result of what they found online.
"But at the same time, 80 percent of Google's advertisers don't have a mobile-optimized website," said a Google spokesperson.
According to the company, retailers need a mobile health check to see if their website is optimized for smartphones. In additions, retailers must know their customers to do on their phones, educate themselves about mobile ads, and build mobile advertising strategies.
"Once you've decided what you want your customers to be able to do, it's easier than you probably think to start building your mobile site," said the spokesperson. "For example, studies show that customers often use their smartphones to research, call, and visit physical businesses. That means that for many retailers, the best thing to do is create a mobile-friendly landing page with focus on the basics, like location, hours, and contact information."
Source: by Computerworld Hong Kong staff on 29 November 2011.
Hong Kong retailers must make the best use of mobile marketing to reach targeted customers before Christmas, said Google recently when releasing results of a study on people and their smartphone usage.
According to Google in a statement, it teamed up with Ipsos Research in a survey that had 30,000 people in 30 countries interviewed.
Google's survey results indicated that Hong Kong has the third highest smartphone penetration in the world, ahead of the US, UK, and Japan. This has been well-known for a long time, but the survey finding that one in three Hong Kong smartphone owners has made a purchase via a smartphone is great news for retailers that are mobility-savvy.
The company also revealed that 34 percent of Hong Kong residents have used smartphones to research their purchases and 56 percent have headed to a retail store to buy something whose information they research with the use of phone.
Survey results also indicate that 38 percent of Hong Kong respondents have used their smartphones in-store to compare prices between competing retailers and one in five people have actually changed their purchase decisions in store as a result of what they found online.
"But at the same time, 80 percent of Google's advertisers don't have a mobile-optimized website," said a Google spokesperson.
According to the company, retailers need a mobile health check to see if their website is optimized for smartphones. In additions, retailers must know their customers to do on their phones, educate themselves about mobile ads, and build mobile advertising strategies.
"Once you've decided what you want your customers to be able to do, it's easier than you probably think to start building your mobile site," said the spokesperson. "For example, studies show that customers often use their smartphones to research, call, and visit physical businesses. That means that for many retailers, the best thing to do is create a mobile-friendly landing page with focus on the basics, like location, hours, and contact information."
Source: by Computerworld Hong Kong staff on 29 November 2011.
Friday, 25 November 2011
The Next 10 Years in Mobile
It's absolutely an interesting article to read about. It clearly shows that the "instantaneous" of mobile marketing. As compared to email marketing, mobile marketing is 720 times faster to be read !! See ~ ~ It's instant !!
Mobile phones are the most widely used technology in the world. At the end of this year, there will be 5,8bn people with mobile devices, meaning there are twice as many mobile users as Internet users. Consequently, there are myriad opportunities to make a fortune for those who get it right.
These are the views of author and consultant Tomi Ahonen, who was speaking at the Mobile Web Africa conference in Johannesburg on Thursday. Ahonen says companies whose advertising agencies don’t have a mobile plan should “get a new agency” because companies without mobile strategies may find themselves without customers in years to come.
Ahonen says mobile is a far speedier way to reach consumers than other digital channels. A study conducted in New Zealand found that the average e-mail is read 48 hours after it is sent, while the average SMS is read in four minutes. “SMS is literally 720 times faster than e-mail in message-opening throughput.”
Also, mobile device users are addicted to their devices. Nokia reported at MindTrek 2010 that the average person looks at their phone 150 times a day, or once every six-and-a-half minutes of every waking hour.
In Africa, it’s 82 times a day, according to Young and Rubicam in its Mobile Mania Report published in April 2011 — thus, even, in Africa mobile users check their devices on average every 12 minutes.
He says multinationals are seeing not only the value of mobile channels for reaching customers, but the necessity. “Coca-Cola’s global strategy is 70:20:10. Seventy percent of its digital spend goes to mobile messaging — MMS and SMS — 20% to mobile Web and only 10% to apps,” says Ahonen.
Coca-Cola’s director of international media, Gavin Mehrotra, told the MAA Asia Forum in May that SMS is “priority number one” for the company because only with text can you reach everyone. Similarly, Ahonen says Ford said in February that every subsequent ad campaign the company runs will have a mobile angle.
Despite the growing prevalence of mobile devices, Ahonen warns that the future isn’t going to be about mobile only, but about its role in cross-platform interactions. He says television, radio and other media won’t die, but that mobile will continue to grow as a complementary media channel that does other things like payments.
“US jewellers Tiffany’s e-commerce website wasn’t optimised for mobile. After optimising it, sales grew 125% from the website,” says Ahonen. He says this proves there isn’t going to be “one Internet”.
“The PC Web needs to be PC-optimised, the mobile needs to be mobile-optimised.”
Ahonen says in Japan all websites are designed for mobile first and that it should be the same in Africa.
In another example of the potential of mobile, Ahonen says in China mobile newspapers have converted 39% of their readers to pay for MMS news headlines. “’Tomorrow’s headlines today’ is the selling point.” China Mobile has 40m paying users on SMS- and MMS-based twice-daily headline services of branded newspapers’ headlines.
“Mobile is the fastest growing industry ever,” he adds. “It went from naught to $1 trillion in 2010, and is set to double by 2020.”
When the global financial downturn hit in 2008, only mobile kept achieving “robust growth”.
Ahonen calls mobile the “greatest economic opportunity of our lifetimes” and says “most billionaires won’t come from the wealthy countries but from the emerging world where customers are and where innovation is happening”.
Successful mobile marketing, according to Ahonen, comes from engagement. Nigeria, the second largest market for Guinness, ran an instant rewards/coupon SMS campaign that saw 25 000 entries a day, 36% redemption at launch and still received 17% redemption two months later.
“McCafe Indonesia saw an 18% response and 16% redemption rate on a coupon campaign it ran in comparison to its Web ads which got a 0,2% response. So mobile was 90 times better.”
Another burgeoning opportunity is in mobile shopping. Tesco’s South Korean supermarket Home Plus offers home delivery and customers can shop via QR codes on posters on the underground transport system and have their items reach their home before they do. Ahonen says this initiative increased sales by 130%.
Using Moore’s Law, which says that processing power doubles every year while the cost of production halves, Ahonen predicts that by 2020 even the cheapest “Africa phone” will have 3G, Wi-Fi, a touch screen and an 8-megapixel camera and will cost $10. – Craig Wilson, TechCentral
Source: by Editor on 25th November 2011.
Mobile phones are the most widely used technology in the world. At the end of this year, there will be 5,8bn people with mobile devices, meaning there are twice as many mobile users as Internet users. Consequently, there are myriad opportunities to make a fortune for those who get it right.
These are the views of author and consultant Tomi Ahonen, who was speaking at the Mobile Web Africa conference in Johannesburg on Thursday. Ahonen says companies whose advertising agencies don’t have a mobile plan should “get a new agency” because companies without mobile strategies may find themselves without customers in years to come.
Ahonen says mobile is a far speedier way to reach consumers than other digital channels. A study conducted in New Zealand found that the average e-mail is read 48 hours after it is sent, while the average SMS is read in four minutes. “SMS is literally 720 times faster than e-mail in message-opening throughput.”
Also, mobile device users are addicted to their devices. Nokia reported at MindTrek 2010 that the average person looks at their phone 150 times a day, or once every six-and-a-half minutes of every waking hour.
In Africa, it’s 82 times a day, according to Young and Rubicam in its Mobile Mania Report published in April 2011 — thus, even, in Africa mobile users check their devices on average every 12 minutes.
He says multinationals are seeing not only the value of mobile channels for reaching customers, but the necessity. “Coca-Cola’s global strategy is 70:20:10. Seventy percent of its digital spend goes to mobile messaging — MMS and SMS — 20% to mobile Web and only 10% to apps,” says Ahonen.
Coca-Cola’s director of international media, Gavin Mehrotra, told the MAA Asia Forum in May that SMS is “priority number one” for the company because only with text can you reach everyone. Similarly, Ahonen says Ford said in February that every subsequent ad campaign the company runs will have a mobile angle.
Despite the growing prevalence of mobile devices, Ahonen warns that the future isn’t going to be about mobile only, but about its role in cross-platform interactions. He says television, radio and other media won’t die, but that mobile will continue to grow as a complementary media channel that does other things like payments.
“US jewellers Tiffany’s e-commerce website wasn’t optimised for mobile. After optimising it, sales grew 125% from the website,” says Ahonen. He says this proves there isn’t going to be “one Internet”.
“The PC Web needs to be PC-optimised, the mobile needs to be mobile-optimised.”
Ahonen says in Japan all websites are designed for mobile first and that it should be the same in Africa.
In another example of the potential of mobile, Ahonen says in China mobile newspapers have converted 39% of their readers to pay for MMS news headlines. “’Tomorrow’s headlines today’ is the selling point.” China Mobile has 40m paying users on SMS- and MMS-based twice-daily headline services of branded newspapers’ headlines.
“Mobile is the fastest growing industry ever,” he adds. “It went from naught to $1 trillion in 2010, and is set to double by 2020.”
When the global financial downturn hit in 2008, only mobile kept achieving “robust growth”.
Ahonen calls mobile the “greatest economic opportunity of our lifetimes” and says “most billionaires won’t come from the wealthy countries but from the emerging world where customers are and where innovation is happening”.
Successful mobile marketing, according to Ahonen, comes from engagement. Nigeria, the second largest market for Guinness, ran an instant rewards/coupon SMS campaign that saw 25 000 entries a day, 36% redemption at launch and still received 17% redemption two months later.
“McCafe Indonesia saw an 18% response and 16% redemption rate on a coupon campaign it ran in comparison to its Web ads which got a 0,2% response. So mobile was 90 times better.”
Another burgeoning opportunity is in mobile shopping. Tesco’s South Korean supermarket Home Plus offers home delivery and customers can shop via QR codes on posters on the underground transport system and have their items reach their home before they do. Ahonen says this initiative increased sales by 130%.
Using Moore’s Law, which says that processing power doubles every year while the cost of production halves, Ahonen predicts that by 2020 even the cheapest “Africa phone” will have 3G, Wi-Fi, a touch screen and an 8-megapixel camera and will cost $10. – Craig Wilson, TechCentral
Source: by Editor on 25th November 2011.
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