With the increasing numbers of mobile phone subscribers, marketers have foreseen that mobile advertising is the efficient and effective medium to increase / accelerate the growth of revenue streams. So when is your turn?
The mobile advertising market is expected to be valued at US$32 billion by the end of 2017. A number of factors are driving growth including the increased number of consumers with mobile phones, the availability of high Internet bandwidth and the increased penetration of smartphone usage. Mobile advertising is expected to expand strongly in Latin American and Asian markets.
Interestingly, active mobile subscriptions far exceed the volume of Internet users and it is for this reason that advertisers are seeing this space as having the greatest potential in the future for revenue. Consumer decision making in the real-time environment can be influenced by companies in the advertising space, which places mobile advertising as an important tool with budgets for the ad format set to witness rapid growth.
Japan, Asia-Pacific and the United States represent the largest mobile advertising markets with Asia already reporting continuous growth in mobile advertising space expenditure by companies. The rising penetration of 3G networks in several Asian countries such as China, Indonesia and India, all highly populated regions, is expected to enhance the mobile advertising potential for growth.
Messaging represents the largest market sector in the global mobile advertising industry although it is the Search market sector which is forecast to see the greatest revenue growth up to 2017. SMS is highly used in the less developed and developing countries in Asia and it is this format which is where mobile advertising is expected to bridge the gap between the traditional campaigns and mobile advertising technology.
Currently the mobile advertising industry is highly fragmented with intense competition existing between the operating systems used and handset manufacturers. The market is set to consolidate as leading players focus on location tracking capabilities with mobile phones and social networks.
Source: by Press Office on 23rd November 2011.
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Thursday, 24 November 2011
Tuesday, 22 November 2011
Europe - Social Networking Use Among Mobile Users Grows in Europe
Mobile phones have been playing a major role in our daily lives nowadays. We are getting more engaged with mobile phones and seem like we can't live with them. Hmm do you feel kind of insecure when your phone is not with you?
The number people accessing social networking sites in France, Germany, Italy, Spain and the U.K. using their mobile phone has grown by 44 percent in the last year, market research company comScore said on Monday.
In September, 55 million users in the five countries accessed social networking sites or blogs on their mobile device, representing about one in four of the total mobile audience, according to comScore. Nearly half of these users reported doing it on a daily basis, a 67 percent increase compared to the same month last year, it said.
Twitter and LinkedIn more than doubled its audiences, but Facebook is still the biggest by a wide margin. Facebook's audience grew from about 25 million to more than 39 million. That compares to 8.6 million users for Twitter and 2.2 million users for LinkedIn, according to comScore's data.
Of the five countries, U.K. was the one with the highest penetration of smartphone users at approximately 47 percent, while Germany is lagging behind at 33 percent. That is reflected in the number of users who accessed social networking sites or blogs in the two countries: 35 percent in the U.K. compared to about 17 percent in Germany.
Using a browser is still the most popular means of access, but the use of applications is growing rapidly.
The growing popularity of social networking hasn't been missed by operators, mobile phone vendors and sites themselves, which are looking to increase the audience by working together on cheaper smartphones.
Last week, Orange launched three Alcatel One Touch phones with dedicated Facebook buttons that will be priced below €100 (US$135). Earlier this month MediaTek, a designer of software and chipsets for low-end phones, said it will put Facebook on feature phones that will cost below $50 before subsidies.
Source: By Mikael Ricknäs, IDG News on 21st November 2011.
The number people accessing social networking sites in France, Germany, Italy, Spain and the U.K. using their mobile phone has grown by 44 percent in the last year, market research company comScore said on Monday.
In September, 55 million users in the five countries accessed social networking sites or blogs on their mobile device, representing about one in four of the total mobile audience, according to comScore. Nearly half of these users reported doing it on a daily basis, a 67 percent increase compared to the same month last year, it said.
Twitter and LinkedIn more than doubled its audiences, but Facebook is still the biggest by a wide margin. Facebook's audience grew from about 25 million to more than 39 million. That compares to 8.6 million users for Twitter and 2.2 million users for LinkedIn, according to comScore's data.
Of the five countries, U.K. was the one with the highest penetration of smartphone users at approximately 47 percent, while Germany is lagging behind at 33 percent. That is reflected in the number of users who accessed social networking sites or blogs in the two countries: 35 percent in the U.K. compared to about 17 percent in Germany.
Using a browser is still the most popular means of access, but the use of applications is growing rapidly.
The growing popularity of social networking hasn't been missed by operators, mobile phone vendors and sites themselves, which are looking to increase the audience by working together on cheaper smartphones.
Last week, Orange launched three Alcatel One Touch phones with dedicated Facebook buttons that will be priced below €100 (US$135). Earlier this month MediaTek, a designer of software and chipsets for low-end phones, said it will put Facebook on feature phones that will cost below $50 before subsidies.
Source: By Mikael Ricknäs, IDG News on 21st November 2011.
Monday, 21 November 2011
Malaysia - Now DiGi customers in Malaysia can send free SMS through Gmail
Due to the widely acceptance of SMS (fast, instant, convenient), Malaysia's DiGi has incorporated SMS service with Gmail to enable its users to send SMS from Gmail via phone as well.
Customers of Malaysian mobile operator DiGi can now use Gmail to send free SMSes to friends after the carrier teamed up with Google to bring the service to the country.
DiGi, whose 8.8 million users account for 24 percent of country’s mobile market, has become the first Malaysia operator to provide the Gmail SMS service which is part of the search giant’s “Internet For All” initiative which is aimed at opening the Internet to more people.
Gmail SMS allows users to send free text messages directly to friends and family locally or overseas without their phone but it is not a one-way conversation. Responses to messages are also logged and appear as replies in the Google Chat bar within Gmail, while contact phone numbers can be stored in Gmail’s address book.
The deal also allows DiGI customers to use Gmail chat direct from their mobile, with all types of device supported. DiGi subscribers can take advantage of Gmail chat on their phone for the cost of a regular SMS, RM0.10 ($0.03) per message.
Google provides a four-step method to enable Gmail via SMS online:
- From Gmail, click on Settings, and go to the Labs tab
- Scroll down until you see “Text Messaging (SMS) in Chat” and select Enable
- Also enable the “SMS in Chat gadget” and then Save Changes
- You can send free texts to your friends in the US and many countries around the world
Source: By Jon Russell
Customers of Malaysian mobile operator DiGi can now use Gmail to send free SMSes to friends after the carrier teamed up with Google to bring the service to the country.
DiGi, whose 8.8 million users account for 24 percent of country’s mobile market, has become the first Malaysia operator to provide the Gmail SMS service which is part of the search giant’s “Internet For All” initiative which is aimed at opening the Internet to more people.
Gmail SMS allows users to send free text messages directly to friends and family locally or overseas without their phone but it is not a one-way conversation. Responses to messages are also logged and appear as replies in the Google Chat bar within Gmail, while contact phone numbers can be stored in Gmail’s address book.
The deal also allows DiGI customers to use Gmail chat direct from their mobile, with all types of device supported. DiGi subscribers can take advantage of Gmail chat on their phone for the cost of a regular SMS, RM0.10 ($0.03) per message.
Google provides a four-step method to enable Gmail via SMS online:
- From Gmail, click on Settings, and go to the Labs tab
- Scroll down until you see “Text Messaging (SMS) in Chat” and select Enable
- Also enable the “SMS in Chat gadget” and then Save Changes
- You can send free texts to your friends in the US and many countries around the world
Source: By Jon Russell
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