Due to the widely acceptance of SMS (fast, instant, convenient), Malaysia's DiGi has incorporated SMS service with Gmail to enable its users to send SMS from Gmail via phone as well.
Customers of Malaysian mobile operator DiGi can now use Gmail to send free SMSes to friends after the carrier teamed up with Google to bring the service to the country.
DiGi, whose 8.8 million users account for 24 percent of country’s mobile market, has become the first Malaysia operator to provide the Gmail SMS service which is part of the search giant’s “Internet For All” initiative which is aimed at opening the Internet to more people.
Gmail SMS allows users to send free text messages directly to friends and family locally or overseas without their phone but it is not a one-way conversation. Responses to messages are also logged and appear as replies in the Google Chat bar within Gmail, while contact phone numbers can be stored in Gmail’s address book.
The deal also allows DiGI customers to use Gmail chat direct from their mobile, with all types of device supported. DiGi subscribers can take advantage of Gmail chat on their phone for the cost of a regular SMS, RM0.10 ($0.03) per message.
Google provides a four-step method to enable Gmail via SMS online:
- From Gmail, click on Settings, and go to the Labs tab
- Scroll down until you see “Text Messaging (SMS) in Chat” and select Enable
- Also enable the “SMS in Chat gadget” and then Save Changes
- You can send free texts to your friends in the US and many countries around the world
Source: By Jon Russell
Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Monday, 21 November 2011
Friday, 18 November 2011
Africa - GSMA: Africa is the second largest mobile market
According to an official report released by the GSMA, Africa is now the second largest mobile market in the world. The report showed that over the past five years, Africa’s mobile subscribers has increased by 20 percent every year, and is expected to reach over 735 million subscribers by the end of 2012.
Asia stands as the largest global mobile market, but Africa is the fastest growing mobile market in the world.
The report calls on African governments to aid in expanding the mobile networks across Africa by allocating spectrum and lower taxes. The report says this would generate major economic and social growth.
The report, known as the GSMA Africa Mobile Observatory 2011 report, shows Africa had achieved this milestone in the fourth quarter of 2011 when mobile penetration reached 649 million connections. Earlier in 2010, mobile penetration exceeded 50 percent.
96 percent of all subscriptions in Africa are pre-paid, and voice services dominate the market. Figures show however, that the demand for data uptake has also been growing and there are currently six live HSPA+ networks across Africa with a seventh planned for the near future. By 2015, the report predicts that next generation LTE networks are predicted to reach half a million connections in Kenya, 1.1 million connections in Nigeria and 2.5 million connections in South Africa.
Source: By Luiz Sanchez on Thursday, November 10th, 2011
Asia stands as the largest global mobile market, but Africa is the fastest growing mobile market in the world.
The report calls on African governments to aid in expanding the mobile networks across Africa by allocating spectrum and lower taxes. The report says this would generate major economic and social growth.
The report, known as the GSMA Africa Mobile Observatory 2011 report, shows Africa had achieved this milestone in the fourth quarter of 2011 when mobile penetration reached 649 million connections. Earlier in 2010, mobile penetration exceeded 50 percent.
96 percent of all subscriptions in Africa are pre-paid, and voice services dominate the market. Figures show however, that the demand for data uptake has also been growing and there are currently six live HSPA+ networks across Africa with a seventh planned for the near future. By 2015, the report predicts that next generation LTE networks are predicted to reach half a million connections in Kenya, 1.1 million connections in Nigeria and 2.5 million connections in South Africa.
Source: By Luiz Sanchez on Thursday, November 10th, 2011
Thursday, 17 November 2011
Zimbabwe - SMS technology for your business
In Zimbabwe, you can send a message for as little as seven cents. All current phones have internet capabilities, but will limited 3G and GPRS coverage, the text message still trumps social networking as a means of communication.
According to the latest figures from POTRAZ there are about six million active cell phone users in Zimbabwe and the number is growing. Therefore, it is easier and cheaper to reach your targeted audience than ever before via SMS. Below are some business applications of SMS technologies, most of which I am sure you are familiar with:
Bulk SMS
You compose one message and you broadcast it to 10,000 targeted recipients. How to get their numbers is very easy, but the fact is that you can target a market segment with clinical precision with just 160 characters is what matters. You can even let the computer do it for you. How? That is even simpler.
After composing your message and saving it on your PC, you will need just three things: a GSM modem, phone and a SIM card. You will also need a computer programme that will interface with your GSM modem. The next step is to copy and paste your message to the body of your SMS sending program, then add your recipients from your address book or database in the form of a text file and then click the send button. And you are done.
The messages will be placed in a queue as your GSM modem sends your messages. For 1,000 recipients it could take about 6,000 seconds working to have all the messages delivered. This will depend on the speed of your GSM modem, network availability and congestion of your cellular provider.
Make sure that the message is simple, direct, effective and calls for action on the part of the recipient, otherwise you have donated $70 worth of airtime to your cellular provider. According to Parreto's 80/20 rule, at least 20% of the recipients will read your message with interest.
Spamming concerns
Spam is a contextual word that usually applies to unsolicited emails. It has been around for a long time and we are bombarded by it when we sit in front of the television, look at billboards or listen to the radio.
After a while, we become desensitized to this kind of marketing.
With SMS marketing, you can target specific products and services to your niche market based on the needs of that particular market. SMS spamming is where you send unsolicited messages to recipients who might not be interested in buying your product. The other day I received a text message from Pioneer Seeds to buy high yielding seeds for low and high rainfall areas. I am neither a farmer, nor do I intend to be one. However, by forwarding the message to a farmer in Marondera, I have given that company potential business.
Phones can not filter out spam SMS and so it is prudent that you do not annoy potential clients. Your SMS campaigns must be highly focussed or else you will end up sending beer promotion texts to a group of religious members of a Christian setup.
Banks already use mobile marketing to let their customers know whenever a
transaction occurs on their account. The city mayor can remind his residents of refuse collection dates. Pharmacies can send out messages that a customer's prescription is due to run out in three days, with an option that allows the customer to text a “reorder” back to the pharmacy. The Veterinary department could remind farmers about the foot and mouth disease outbreak in specified regions of the country. ZimStat could remind people to get counted in the forthcoming 2012 census, and the list goes on.
Two way SMS
The set up is the same, but in this case the SMS system responds to specific input by the sender. It has what is called short codes and key words. A short code is a five digit number that you buy from your service provider. This is the number that you advertise in any form of media for people to respond to, whether by voting SMS or simply by texting the displayed key word.
How much do you charge for this? Well if it is a service that people are willing to pay for, you can charge any amount you want, as long as your advert is very clear that the SMS will cost that much. Some short code services could be free, especially if they benefit you.
Vanity numbers
You do not necessarily need a short code to deploy a two way SMS system, but you can with the use of a regular $1 SIM card bearing an easy to remember number like 077 770 7700. All you need is a PC, a GSM modem, an SMS system and, of course, air time. You can be up and running in less than an hour. Use of vanity or golden numbers as the one listed at the end of this article could boost your visibility when doing SMS promotions.
Sender ID branding
This is when that the space on each message, usually reserved for the mobile number of the originating mobile phone, can be replaced with the name or brand of the company sending the message.
So if I was to send an SMS to you, instead of getting +263713100000 in the from field, you would get the branded sender ID: NDLOVU. This can be used effectively to create brand loyalty.
A much simpler way to implement this is to outsource this service. Engage a company or an expert to do it for you. Concentrate on what you know and do best. It does not matter which industry you are in.
The festive season is around the corner, have you considered ‘out of the box’ text messaging technology to push your sales volumes up?
Source: By ROBERT NDLOVU
According to the latest figures from POTRAZ there are about six million active cell phone users in Zimbabwe and the number is growing. Therefore, it is easier and cheaper to reach your targeted audience than ever before via SMS. Below are some business applications of SMS technologies, most of which I am sure you are familiar with:
Bulk SMS
You compose one message and you broadcast it to 10,000 targeted recipients. How to get their numbers is very easy, but the fact is that you can target a market segment with clinical precision with just 160 characters is what matters. You can even let the computer do it for you. How? That is even simpler.
After composing your message and saving it on your PC, you will need just three things: a GSM modem, phone and a SIM card. You will also need a computer programme that will interface with your GSM modem. The next step is to copy and paste your message to the body of your SMS sending program, then add your recipients from your address book or database in the form of a text file and then click the send button. And you are done.
The messages will be placed in a queue as your GSM modem sends your messages. For 1,000 recipients it could take about 6,000 seconds working to have all the messages delivered. This will depend on the speed of your GSM modem, network availability and congestion of your cellular provider.
Make sure that the message is simple, direct, effective and calls for action on the part of the recipient, otherwise you have donated $70 worth of airtime to your cellular provider. According to Parreto's 80/20 rule, at least 20% of the recipients will read your message with interest.
Spamming concerns
Spam is a contextual word that usually applies to unsolicited emails. It has been around for a long time and we are bombarded by it when we sit in front of the television, look at billboards or listen to the radio.
After a while, we become desensitized to this kind of marketing.
With SMS marketing, you can target specific products and services to your niche market based on the needs of that particular market. SMS spamming is where you send unsolicited messages to recipients who might not be interested in buying your product. The other day I received a text message from Pioneer Seeds to buy high yielding seeds for low and high rainfall areas. I am neither a farmer, nor do I intend to be one. However, by forwarding the message to a farmer in Marondera, I have given that company potential business.
Phones can not filter out spam SMS and so it is prudent that you do not annoy potential clients. Your SMS campaigns must be highly focussed or else you will end up sending beer promotion texts to a group of religious members of a Christian setup.
Banks already use mobile marketing to let their customers know whenever a
transaction occurs on their account. The city mayor can remind his residents of refuse collection dates. Pharmacies can send out messages that a customer's prescription is due to run out in three days, with an option that allows the customer to text a “reorder” back to the pharmacy. The Veterinary department could remind farmers about the foot and mouth disease outbreak in specified regions of the country. ZimStat could remind people to get counted in the forthcoming 2012 census, and the list goes on.
Two way SMS
The set up is the same, but in this case the SMS system responds to specific input by the sender. It has what is called short codes and key words. A short code is a five digit number that you buy from your service provider. This is the number that you advertise in any form of media for people to respond to, whether by voting SMS or simply by texting the displayed key word.
How much do you charge for this? Well if it is a service that people are willing to pay for, you can charge any amount you want, as long as your advert is very clear that the SMS will cost that much. Some short code services could be free, especially if they benefit you.
Vanity numbers
You do not necessarily need a short code to deploy a two way SMS system, but you can with the use of a regular $1 SIM card bearing an easy to remember number like 077 770 7700. All you need is a PC, a GSM modem, an SMS system and, of course, air time. You can be up and running in less than an hour. Use of vanity or golden numbers as the one listed at the end of this article could boost your visibility when doing SMS promotions.
Sender ID branding
This is when that the space on each message, usually reserved for the mobile number of the originating mobile phone, can be replaced with the name or brand of the company sending the message.
So if I was to send an SMS to you, instead of getting +263713100000 in the from field, you would get the branded sender ID: NDLOVU. This can be used effectively to create brand loyalty.
A much simpler way to implement this is to outsource this service. Engage a company or an expert to do it for you. Concentrate on what you know and do best. It does not matter which industry you are in.
The festive season is around the corner, have you considered ‘out of the box’ text messaging technology to push your sales volumes up?
Source: By ROBERT NDLOVU
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