SMS Messages
SMS stands for Short Message Service. This is what is commonly known as a “text message”
A SMS message is 160 characters
If you want to stop SMS messages or offers, type STOP and send to sender
Keyword vs. Short Code
The keyword is the word you send by typing it as the ‘body’ of the text message
The short code is the short ‘phone number’ that you send the text message to
For SMS, type a (keyword) to a (short code)
Keywords are up to 14 characters
The short code used by KTIV is 82942
Alerts – Notifications containing time-sensitive information (i.e. breaking news, weather warnings, etc) sent directly to the user.
API – Abbreviation of application program interface, a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.
Auto-Reply – The first message a user receives AFTER the compliance message, generally a “welcome” message.
Blast – A single outgoing message sent to a list (or group) of people through an automated system.
Campaign – An outgoing message or series of messages sent to a list (or group) of people through an automated system.
Carrier – A company that provides wireless telecommunications services (i.e. Verizon Wireless, T-Mobile, etc).
Click to Call – A service that enables a mobile subscriber to initiate a voice call to a specified phone number by clicking on a link on a mobile web site or in a SMS/MMS message. Typically used to enhance and provide a direct response mechanism in an advertisement.
Click to Email – A service that enables a mobile subscriber to initiate an email correspondence to a specified email address by clicking on a link on a mobile web site or in a SMS/MMS message. Typically used to enhance and provide a direct response mechanism in an advertisement.
Compliance Message – The first message sent to a mobile subscriber informing them of what mobile program they have signed up for ( ex. “Joe’s Sub Shop’s Mobile Club”), how many texts per month they can expect, how to end their subscription, how to get more information about the program, and reminding them that carrier specific message and data rates apply.
Content Provider – A company that creates and offers content, e.g. graphic products, ringtones, games, news, information and entertainment services, etc.
Contest – A promotional mechanism that includes a prize and a game of skill. Consideration is allowed, but there cannot be any element of chance.
Coupon – A ticket, message, and/or document that can be exchanged for a financial discount on a product or service.
Data Collection – The process by which a marketer collects mobile subscribers’ personally identifiable information.
Dedicated Random Short Code – A client-specific short code that is provisioned at random (i.e. 84231 or 27845). Dedicated Short Code – A short code that is client specific.
Dedicated Vanity Short Code – A client-specific short code that is provisioned based on client preferences (i.e. DRIVE or 1234).
Double Opt-in – The process of confirming a mobile subscriber’s wish to participate in a mobile program by requesting the subscriber to opt-in twice, prior to engaging the subscriber. A requirement for premium and many other types of mobile services.
Free to End User – An FTEU program is any program to which the subscriber opts-in, with the result that the subscriber receives Mobile Terminated (MT) SMS/MMS messages for which they do not incur any premium or standard messaging charges from their wireless carrier.
Handset – Term used in reference to a mobile phone, mobile device, or mobile terminal.
IVR – See “interactive voice response”
Interactive Voice Response – A phone technology that allows a computer to detect voice and touch tones using a normal phone call. The IVR system can respond with pre-recorded or dynamically generated audio to further direct callers on how to proceed. IVR systems can be used to control almost any function where the interface can be broken down into a series of simple menu choices.
Keyword – A word or name used to distinguish a targeted message within a Short Code Service.
MMA Best Practices – A set of rules, regulations, and guidelines that the Mobile Marketing Association has laid out to protect the end user and create a pleasant mobile experience.
MMS – See “multimedia messaging service”
Mobile Club – Usually referenced as a mobile form of a loyalty rewards program offering the subscriber exclusive offers through the mobile space.
Mobile Content – Entertainment, sports and news information and games delivered via any wireless media type in a non-advertising format. Location, delivery, and technology of content is irrelevant and can include both on and off deck.
Mobile Contest – A mobile promotion that includes a prize and a game of skill. Consideration is allowed, but there cannot be any element of chance.
Mobile Coupon – A mobile message that can be redeemed for a financial discount on a product or service. Generally distribution and redemption follows this path: User receives a ‘coupon’ offer on their phone as a text message. User redeems the unique code or message by showing it to the retailer. Retailers can accept the coupon based on the user displaying the screen, or they can validate the coupon using a redemption software program.
Mobile Marketing – The use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program.
Mobile Marketing Association – The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies.
Mobile Message – SMS and/or MMS message sent to a handset but does not include advertisements delivered on WAP sites, or advertisements delivered into mobile games.
Mobile Survey – A series of questions delivered to handsets as SMS or MMS messages.
Mobile Sweepstakes – A mobile sweepstakes is a legal game that includes a prize, and is a game of chance. No consideration is allowed.
Multimedia Messaging Service (MMS) – Standard for telephony messaging systems that enable the sending of messages that include multimedia objects (images, audio, video, rich text). May or may not include normal text.
Optimization – Process of modifying/refining an advertising campaign so that it will perform more favorably for the advertiser, and extend reach, boost clickthroughs and conversion rates, etc. Usually, done by using more qualified data about target market.
Opt-in – The process where a Subscriber provides explicit consent, after receiving Notice from the Mobile Marketer.
Opt-out – The process through which a Subscriber revokes consent after receiving Notice from the Mobile Marketer. An example of an Opt-out process includes, but is not limited to, a Subscriber replying to an SMS message with the phrase “stop.”
Outgoing Blast – See “Blast”
Premium Content – Content for which the provider levies a charge separate and in addition to any fixed charges made by the network operator to access that content (usually regarding premium ringtones or other rich media).
Premium Rate – Programs or messages that result in charges above and beyond standard text messaging charges normally applied to the subscriber’s wireless bill.
Pull Messaging – Any content sent to the wireless subscriber upon request, shortly thereafter, on a one time basis. For example, when a customer requests the local weather from a WAP-capable browser, the content of the response, including any related advertising, is Pull Messaging.
Push Messaging – Any content sent by or on behalf of advertisers and marketers to a wireless mobile device at a time other than when the subscriber requests it. Push Messaging includes audio, short message service (SMS) messages, e-mail, multimedia messaging, cell broadcast, picture messages, surveys, or any other pushed advertising or content.
Real-time Reporting – The ability to see tracking and reporting updated almost immediately.
Redemption Code – A randomly generated code placed on the bottom of the cell phone screen to assist in mobile tracking.
Redemption Rate for Mobile – The rate at which mobile coupons are redeemed by subscribers; conservatively 15% in the mobile space, liberally 65%.
Ringbacks – The audio or “ring” the caller hears when calling a specific mobile number. Can be a Mastertone, Polytone or Voicetone and is either a device default or set by the handset owner when personalizing his/her mobile device. Ringback length is based on Carrier requirements.
Ringtones – The audio, or “ring” a handset owner hears when a call is received. Can be a Mastertone, Polytone or Voicetone and is either a device default or set by the handset owner when personalizing his/her mobile device. Ringer length is based on Carrier requirements.
RSS – See “Really Simple Syndication”
Search Engine Optimization (SEO) – The process of improving the volume and quality of traffic to a Mobile Web site from search engines via natural search results for targeted keywords.
SEO – See “Search Engine Optimization”
Shared Short Code – A short code that is utilized to run multiple mobile services and/or marketing campaigns simultaneously using different keywords.
Short Code – Short numeric numbers (typically 4-6 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes with relevant keywords to access a wide variety of mobile content.
Short Message Service (SMS) – A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content.
Smartphone – A handheld device that integrates mobile phone capabilities with the more common features of a handheld computer or PDA. Smartphones allow users to store information, e-mail, install programs, along with using a mobile phone in one device.
SMS – See “Short Message Service”
Standard Message and Data Rates Apply – The phrase used to inform the end user of the cost of subscribership. Standard rates are determined based on a mobile user’s wireless carrier and the SMS/MMS plan they are signed up for.
Standard Rate – Programs or messages that result in only normal text messaging charges being applied to the mobile subscriber’s wireless bill or that result in messages being deducted from a subscriber’s messaging plan allowance.
Subscriber – A mobile user who has initiated communication with a mobile program through a keyword and short code to receive mobile content.
Sweepstakes – A sweepstakes is a legal game that includes a prize, and a game of chance. No consideration is allowed.
Targeting – Various criteria to make the delivery of a mobile advertisement more precise (age, gender, geographical, day parting, household income, etc.).
Text-for-content – User texts in for some type of multimedia content (i.e. wallpapers, ringtones, etc).
Text-for-info – End user texts a keyword to a short code to receive instant information on products, services, times, special, etc. Allows for an immediate impact on the user’s buying decision.
Text-to-vote – End user texts a keyword to a short code to share their opinions through interactive polling.
Text-to-win – End user texts a keyword to a short code for a chance to either instantly win a prize or be entered in a contest/sweepstakes.
Tracking – The ability to assess the performance of a mobile campaign.
Transcoding – The process of making multimedia rich content appear and sound best on the various handsets based on which formats are supported by the handset.
Unique User – A specific mobile subscriber. Every mobile subscriber has some sort of alpha and/or numeric code (not personal subscriber data like name or phone number) that is sent with each advertisement request. These unique identifiers are used to determine how many “unique users” view each ad.
Unsubscribe -Process of opting out of a mobile subscription service/application.
Updates – Like an alert, but not necessarily time-sensitive information.
Video-enabled phone – A mobile phone capable of taking video shots and sending and receiving video messages.
Viral Marketing – The communication via text message or other mobile content including ringtones, games and wallpaper by process in which consumer A receives the original message, identifies consumer B who he/she believes will be interested in the message and initiates a process – such as inputting a phone number, by which consumer B automatically receives the same message.
Wallpaper – A piece of graphic content that is formatted to fit the screen of handsets.
WAP – Wireless Application Protocol (commonly referred to as WAP) is most commonly used to enable access to the mobile web from a mobile phone or PDA. A WAP browser provides all of the basic services of a computer based web browser but simplified to operate within the restrictions of a mobile phone.
WAP Push – A specially encoded message which includes a link to a WAP address that allows WAP content to be pushed to the handset with minimum user intervention.
WAP Site – A website written for optimization with mobile devices (i.e. a mobile website).
Web Based Platform – A platform that is accessible through the Internet.
Web-enabled phone – A mobile device capable of using the mobile web, email, etc.
Widget – An “applet” or small component of a user interface that can be added to the web, desktop, or mobile phone connected users with another program.
Wireless Spam - Push messaging that is sent without confirmed opt-in.
Source: http://www.ktiv.com/story/15124952/m
Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Monday, 8 August 2011
The Power of Bulk SMS
Revenues, targets and multi-tasking have become some of the common buzz words of corporate world today. Cut throat competition has forced organizations to buckle up their budgets. In such a scenario allocating decent amount of funds for marketing and advertising requires some manipulation and financial jugglery. Not anymore. Short messaging service, a.k.a. SMS, offers a great way for businesses to spread the buzz, be it product launches, brand establishment or services at affordable cost.
Bulk SMS providers have therefore become an integral part of this setup. They are an important link between the end user and network operators. These companies provide cheap bulk SMS facility for mobile phone marketing, which is becoming one of the fastest growing advertising avenues.
Today, cell phones have become synonymous with humans. Every cell phone user avails SMS feature, which is considered to be the safest and the quickest way to communicate. Unlike email, SMS most of the time is opened and read due its brevity. So what does this mean for marketers? It’s simply a great business opportunity. Marketers exploit this unassuming feature of a mobile phone by sending thousands of messages to potential customers for brand and product propaganda.
Mobile phone marketers have suddenly discovered its potential in terms of reach and quick response. SMS is not only a cost effective solution when sent in bulk; it is also the cheapest way to advertise.
Using SMS to run a marketing campaign is fast becoming the preferred choice of even the most conservative organizations. In short SMS has revolutionized the whole concept of advertising and marketing. The simple and feature rich user interface makes the whole system a joy to operate. Typically, an SMS gateway is used as a backend to send out messages to target audience. The front end can either be a website, email server or any other platform.
Bulk SMS has suddenly become a pet term in the mobile advertising world. Marketers and even end users look up to it as a tool for generating revenues. Individuals who long to become entrepreneurs will find SMS reseller program a lucrative business opportunity.
Companies who understand the power of SMS advertising are always on the lookout for bulk SMS providers. As a reseller you can fit in the role perfectly. Resellers can earn exorbitant amounts of money by buying SMS quota at cheap rates and sell it to these companies and consumers with substantial mark-up.
So how does one become an SMS reseller and what are the costs involved?
Well, SMS reseller program is simple. It doesn’t require loads of money nor does it demand highly trained people. As a SMS reseller you don’t have to convince potential clients. Today, everyone knows the power of SMS advertising and what it can do to the image of the company and its products.
Minimal investment, low overheads and gestation period makes SMS reselling a great business opportunity. So go ahead and try it yourself if you yearn to become an entrepreneur.
Source: http://www.upublish.info/Article/The-Power-of-Bulk-SMS/591175 by Srinivas Sakhare on 4th August 2011 by Srinivas Sakhare on 4th August 2011
Bulk SMS providers have therefore become an integral part of this setup. They are an important link between the end user and network operators. These companies provide cheap bulk SMS facility for mobile phone marketing, which is becoming one of the fastest growing advertising avenues.
Today, cell phones have become synonymous with humans. Every cell phone user avails SMS feature, which is considered to be the safest and the quickest way to communicate. Unlike email, SMS most of the time is opened and read due its brevity. So what does this mean for marketers? It’s simply a great business opportunity. Marketers exploit this unassuming feature of a mobile phone by sending thousands of messages to potential customers for brand and product propaganda.
Mobile phone marketers have suddenly discovered its potential in terms of reach and quick response. SMS is not only a cost effective solution when sent in bulk; it is also the cheapest way to advertise.
Using SMS to run a marketing campaign is fast becoming the preferred choice of even the most conservative organizations. In short SMS has revolutionized the whole concept of advertising and marketing. The simple and feature rich user interface makes the whole system a joy to operate. Typically, an SMS gateway is used as a backend to send out messages to target audience. The front end can either be a website, email server or any other platform.
Bulk SMS has suddenly become a pet term in the mobile advertising world. Marketers and even end users look up to it as a tool for generating revenues. Individuals who long to become entrepreneurs will find SMS reseller program a lucrative business opportunity.
Companies who understand the power of SMS advertising are always on the lookout for bulk SMS providers. As a reseller you can fit in the role perfectly. Resellers can earn exorbitant amounts of money by buying SMS quota at cheap rates and sell it to these companies and consumers with substantial mark-up.
So how does one become an SMS reseller and what are the costs involved?
Well, SMS reseller program is simple. It doesn’t require loads of money nor does it demand highly trained people. As a SMS reseller you don’t have to convince potential clients. Today, everyone knows the power of SMS advertising and what it can do to the image of the company and its products.
Minimal investment, low overheads and gestation period makes SMS reselling a great business opportunity. So go ahead and try it yourself if you yearn to become an entrepreneur.
Source: http://www.upublish.info/Article/The-Power-of-Bulk-SMS/591175 by Srinivas Sakhare on 4th August 2011 by Srinivas Sakhare on 4th August 2011
Mobile Marketing Software Why is it Used
Mobile phones have now reached the place that consumers can never even survive without. With the considerable growth of SMS text messaging and mobile devices, mobile marketing techniques have gained immense popularity among both large and small scale businesses. Most of the companies and organizations have started taking advantage of this exciting new medium in several ways. There are a number of ways to promote a business via mobile marketing. Among them, the well renowned technique is the SMS marketing. SMS marketing is the rapidly growing marketing technique that is widely available to a broad range of customers. However, sending SMS to a bulk number of customers is hard when it comes to usual mobile messaging methods. It is not simply possible to send messages to each customer every now and then. Mobile marketing software is used particularly for this purpose of sending bulk messages to bulk customers.
SMS marketing is a direct, personal and effective marketing medium that produces unparalleled exposure to your products and services. With a mobile marketing software tool, you can send bulk SMS text messages from your mobile device to other mobile devices in a single click. Mobile marketing software usually comes in several types and prices. The text messaging software are helpful in sending personalized SMS, event alert and notifications, season greetings, invitation, promotional campaigns, contacting employees, job alerts and more. Mobile marketing software has shown great effectiveness in delivering messages to consumers. You can forward SMS messages to business partners and customers, with the help of this software and can also use the service for international business marketing.
Several mobile marketing software tools have been developed to provide marketers the ability to switch a smooth and efficient marketing technique. They also handle the routing, management and delivery of SMS messages and offer an easy way to create mobile marketing campaigns through a specially designed web application. There are also few mobile marketing software that provide access via internet. With this, you can send thousands of SMS easily from computer and receive incoming SMS into the computer. Such software does not rely on Internet SMS gateway and requires no registration. You can manage your contact list for different marketing campaigns into project files with grouping support. By this, you can send personalized SMS content to each recipient by inserting data from the phonebook automatically. The software also supports the feature of composing the SMS in many different languages. There is also SMS message broadcasting software for e-marketing. This allows you to send marketing and advertising SMS and receive response SMS from the computer.
Source: http://www.macstudent.org/391-mobile-marketing-software-why-is-it-used/
SMS marketing is a direct, personal and effective marketing medium that produces unparalleled exposure to your products and services. With a mobile marketing software tool, you can send bulk SMS text messages from your mobile device to other mobile devices in a single click. Mobile marketing software usually comes in several types and prices. The text messaging software are helpful in sending personalized SMS, event alert and notifications, season greetings, invitation, promotional campaigns, contacting employees, job alerts and more. Mobile marketing software has shown great effectiveness in delivering messages to consumers. You can forward SMS messages to business partners and customers, with the help of this software and can also use the service for international business marketing.
Several mobile marketing software tools have been developed to provide marketers the ability to switch a smooth and efficient marketing technique. They also handle the routing, management and delivery of SMS messages and offer an easy way to create mobile marketing campaigns through a specially designed web application. There are also few mobile marketing software that provide access via internet. With this, you can send thousands of SMS easily from computer and receive incoming SMS into the computer. Such software does not rely on Internet SMS gateway and requires no registration. You can manage your contact list for different marketing campaigns into project files with grouping support. By this, you can send personalized SMS content to each recipient by inserting data from the phonebook automatically. The software also supports the feature of composing the SMS in many different languages. There is also SMS message broadcasting software for e-marketing. This allows you to send marketing and advertising SMS and receive response SMS from the computer.
Source: http://www.macstudent.org/391-mobile-marketing-software-why-is-it-used/
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